Wednesday, May 6, 2020

Audience and Institution Practice Essay

Assess the Importance of Marketing in the Media Area that you studied




       Films are created to be viewed and enjoyed. In order for this to be made possible, there has to be multiple forms of promotion. This is extremely vital and one of the most important things in the film process.

      Producers have a job to sell products and to do so they must connect with other producers and companies. Without promoting the film, there would be no audience to view it when it’s released. Producers use cross-promotion,  synergy, and cross-media convergence to market their films.

      Producers need the movies they create to be sold. The most productive way to get the film through to people is to market it. One way a film is usually marketed is by using synergy. Synergy is the most effective way to do this because companies work together to make a profit. The more marketing for a film, the better the chance it has of popularity. A prime example is Spiderman Homecoming, in this movie, the filmmakers partnered with Cinnamon Toast Crunch. This was effective because when buying the cereal, they’d see Spider-man advertised on the box.
     
       Another successful film that used synergy was Frozen 2. However, the marketing was kept throughout the company. It was better to use companies under the same conglomerate because that helped keep the money in -house.

        Cross promoting is another way to market a film. During cross-promotion, films often use other companies and not their own, to market their product. In many cases, in-house production is not enough for film companies to successfully sell their product. Because of this, they decide to branch out. They then come together with others that are not under the same conglomerate. A prime example is the movie Fantastic Beasts. In this film, they used AT&T when it came to promoting it. They tagged merchandise and posters that were posted in the AT&T stores to grab the attention of the audiences they wanted to reach.

       In the end, regardless of how well a film is marketed, that does not guarantee success. Many other factors may lead to the downfall of a film. A prime example and result of this is the movie Uglydolls. It could be very well possible that the audiences simply did not like the movie. This film was marketed very well and the numbers still came out way lower than expected. This is literal proof and shows that no matter how good a company markets a film, it won’t necessarily always be successful.

      In conclusion, despite some failed efforts in the marketing process, marketing is extremely essential in the filmmaking process. Many of the successful movies that are popular today would not have been as well advertised and sold as much if it wasn’t for marketing. The purpose of marketing is to get the film out to the audience and without marketing, there would be no other better way to do so.

Friday, April 24, 2020

24 Extract Essay

     The title of extract I chose was 24. The main idea of this extract revolves around the female character. From the information given, seemed to have been involved in a form of terrorism and espionage. Jack was attempting to retrieve information from her regarding the location of the bomb. She never strayed off the path of attempting to secure her being able to leave and she shifted it toward their benefit by saying the person who knows where the bomb is, will also be at that location.
         The camera went over the shoulder and shifted from her staring into the camera to him entering the room. It went back and forth between them as they kept eye contact. This also was displayed through eye-line match between them. The interrogation room was the main location during this extract but it was very empty and bland. Except for the blue streak across the wall, it lacked color.
         The low angle of the clock on the wall also revealed the camera. From that viewpoint, it seemed as if the camera was facing down and they wanted us to think so as well. However, it was not and was displaying the actions going on within the room to the individuals outside of the room. They were able to see the interrogation, it was not made clear whether or not they were able to retrieve audio and hear what was going on.
         Jack continued to pry at her for information and he was not getting anywhere. This increased the animosity between them and it was shown within their dialogue. This led to him becoming irritated and the scene quickly escalated. He then flipped the table which created diegetic sound and caused a slight reaction from her. The scenes were designed to be close and in the same facility but the rooms were designed differently.
        The tension rose when he became more aggressive and proceeded to restrict her airflow and push her against the wall. At this point, the bystanders began to attempt to stop this from happening and ran down to the room. Their struggle was displayed through a split-screen. When they entered the room the commotion stopped. She began to regain the ability to breathe properly.
       The director of this extract wanted to show the intensity of the situation. They made it clear that she was involved in terrorist activity. Her attempting to, or aiding to , attack the president was a direct form of espionage.

Friday, April 17, 2020

Thursday, April 16, 2020